Direct Answer / Executive Summary:

In the Kingdom of Saudi Arabia, digital retail is governed by the Saudi E-Commerce Law (*نظام التجارة الإلكترونية* - Royal Decree No. M/126) and its Executive Regulations issued by the Ministry of Commerce (MC / وزارة التجارة). The law applies to all e-commerce platforms operating within the Kingdom—including Salla (سلة), Zid (زد), Shopify, WooCommerce, and commercial social media accounts—enforcing strict consumer transparency and fair trading standards:

Mandatory Storefront Disclosures (Articles 4 & 5): Every online merchant must visibly display: (1) Official trade name and commercial identifier (Commercial Registration Number or Freelance Document Number); (2) Registered National Address; (3) Verified customer service contact channels (Saudi telephone and email); (4) Tax Identification Number (TIN) if registered with ZATCA; and (5) The official Saudi Business Center (SBC / Maroof)* verification badge.

The Statutory 7-Day Return Right (Article 13): Consumers possess a non-negotiable legal right to terminate the contract and return any non-defective product within 7 calendar days of receipt without stating any cause, and receive a full refund within 14 calendar days. Stating "All sales are final" or "No returns or refunds"* in your terms of service is an illegal statutory violation.

The 5 Legal Return Exceptions:* Returns can be denied only for: (1) Custom-made or personalized goods manufactured to customer specifications; (2) Unsealed software, video, or audio media; (3) Rapidly perishable fresh food or flowers; (4) Unsealed hygienic, sanitary, or personal care products; and (5) Periodicals and books.

The 15-Day Delivery Delay Default (Article 14): If an order is delayed by more than 15 calendar days beyond the agreed delivery date (or 15 days from contracting if no date was specified), the consumer has the statutory right to cancel the order immediately and receive a 100% full refund*, including all shipping and payment fees.

Statutory Penalties (Article 32): Violating the E-Commerce Law exposes merchants to administrative penalties administered by the Ministry of Commerce Violations Committee, including formal warnings, fines up to SAR 1,000,000, temporary or permanent website blocking and domain takedown*, and public defamation in national newspapers at the merchant's expense.


The Saudi E-Commerce Law was enacted to transition online trade from an unregulated digital marketplace into an institutionalized, transparent pillar of the Saudi national economy:

Statutory Pillars of the Saudi E-Commerce Law

Mandatory protections enforced by MHRSD & Saudi Labor Law

1
Royal Decree No. M/126 dated 07/11/1440HThe foundational statute establishing legal equivalence between digital contracts and physical paper agreements, governing commercial electronic communications, digital advertising, and consumer protection.
2
Ministry of Commerce Resolution No. 195The Implementing Regulations detailing technical standards for e-store verification, mandatory invoice formats, return/exchange protocols, and inspection procedures.
3
The E-Commerce Oversight Committee (لجنة النظر في مخالفات نظام التجارة الإلكترونية)A specialized quasi-judicial tribunal at the Ministry of Commerce with sovereign authority to adjudicate consumer grievances, freeze commercial bank accounts, issue fines up to SAR 1,000,000, and order domain takedowns.
4
Saudi Personal Data Protection Law (PDPL)Coordinates with the E-Commerce Law to prohibit merchants from storing, selling, or processing consumer personal and financial data without explicit consent.

The statutory inspection and enforcement hierarchy functions as follows:

Code|Technical Specification / Reference
Verified Schema
┌────────────────────────────────────────────────────────────────────────┐
│             SAUDI E-COMMERCE REGULATORY ENFORCEMENT HIERARCHY          │
└────────────────────────────────────────────────────────────────────────┘

                 Ministry of Commerce (MC / وزارة التجارة)
                                    │
         ┌──────────────────────────┴──────────────────────────┐
         ▼                                                     ▼
  Automated Web Crawlers                                Consumer Complaints
  (Inspects Salla, Zid & Social Media)                  (Balagh Tijari App / 1900)
         │                                                     │
         └──────────────────────────┬──────────────────────────┘
                                    ▼
       ┌─────────────────────────────────────────────────────────┐
       │     E-COMMERCE VIOLATIONS & INSPECTION COMMITTEE        │
       │     (لجنة النظر في مخالفات نظام التجارة الإلكترونية)     │
       └─────────────────────────────────────────────────────────┘
                                    │
         ┌──────────────────────────┴──────────────────────────┐
         ▼                                                     ▼
  [MINOR ADMINISTRATIVE FLAW]                           [SERIOUS STATUTORY BREACH]
  • Missing phone number                                • "No return" illegal clauses
  • Unverified Maroof link                              • Over 15-day delivery delay
  • Unclear pricing breakdown                           • Fraudulent influencer ads
         │                                                     │
         ▼                                                     ▼
  Formal 10-Day Correction Notice                       PENALTIES UNDER ARTICLE 32:
  (إنذار رسمي لتصحيح المخالفة)                          ├── Fines up to SAR 1,000,000
                                                        ├── Instant Domain Takedown / Block
                                                        ├── Commercial CR Suspension
                                                        └── Public Shaming in Newspapers

Mandatory Storefront Disclosures (Articles 4 & 5)

Under Articles 4 and 5 of the E-Commerce Law, every online store accessible to consumers in Saudi Arabia must prominently display a comprehensive Merchant Identity Dossier across its website footer, checkout screens, and electronic invoices:

Stage 01

The 7 Mandatory Storefront Data Disclosures:

Stage 02

1. Legal Commercial Name: The official trade name registered on your Commercial Registration (CR) or Freelance Certificate (Wathiqat Amal Hurr).

Stage 03

2. Official Commercial Identifier:

Stage 04

* For Companies/Establishments: The Commercial Registration (CR) Number and Unified 700 Number.

Stage 05

* For Freelancers: The official Freelance Document Serial Number issued by MHRSD.

Stage 06

3. Registered Physical / National Address: The verified National Address (العنوان الوطني) registered with Saudi Post (SPL), including building number, street name, district, and postal code.

Stage 07

4. Active Customer Care Channels:

Stage 08

* A working Saudi telephone number or mobile line with clearly stated operating hours.

Stage 09

* A monitored commercial email address dedicated to customer inquiries.

Stage 010

* A formal ticket submission or contact form.

Stage 011

5. Tax Identification Number (TIN): The 15-digit ZATCA VAT registration number (if registered). If annual revenues are below the SAR 375,000 threshold, the store must clearly state that prices are not subject to VAT.

Stage 012

6. Verified SBC / Maroof Authentication Badge: A dynamic, clickable badge linking directly to the merchant's official certificate on the Saudi Business Center portal (business.sa).

Stage 013

7. Transparent Pricing Breakdown (Article 5):

Stage 014

* Item unit price in Saudi Riyals (SAR).

Stage 015

* Exact shipping, courier, and packaging fees.

Stage 016

* Applicable VAT amount (15%) broken down as a separate line item.

Stage 017

* Applicable customs duties or import surcharges (for cross-border sellers).

Stage 018

* The total aggregate purchase price payable by the consumer before clicking "Confirm Order".


The Statutory 7-Day Return & Refund Policy (Article 13)

The cornerstone of consumer protection under Saudi law is the Right of Withdrawal (حق فسخ العقد والرجوع) established in Article 13:

Statutory Return Rules under GTPL and E-Commerce Law Article 13

Mandatory protections enforced by MHRSD & Saudi Labor Law

1
The 7-Day Unconditional WindowThe consumer possesses the absolute legal right to return any non-defective product within exactly 7 calendar days from the date of physical receipt, without providing any justification or reason.
2
Nullification of "No Refund" ClausesAny clause on a website, invoice, or promotional banner stating "Goods once sold cannot be returned or exchanged" (البضاعة المباعة لا ترد ولا تستبدل) is strictly VOID and illegal under Saudi law.
3
Mandatory 14-Day Refund DeadlineOnce the merchant receives the returned product (or proof of return dispatch), the merchant must refund the purchase amount in full to the consumer's original payment method (Mada, Apple Pay, Credit Card) within a maximum of 14 calendar days.
4
Allocation of Return Shipping Fees
5
Discretionary Returns (Consumer changed their mind on conforming goods)The consumer pays the direct return shipping fee, unless the store's published policy offers free returns.
6
Defective, Damaged, or Non-Conforming GoodsThe merchant bears 100% of all return shipping, pickup, and replacement costs.

The 5 Statutory Exceptions to the 7-Day Return Right

Under Article 13, Clause 2 of the Executive Regulations, merchants are legally permitted to deny return requests only in five specific commercial circumstances:

Exception CategoryStatutory Description under Article 13Practical Examples in E-Commerce
1. Custom-Made & Tailored GoodsProducts manufactured specifically to the consumer's custom measurements, specifications, or personalized text.Tailored abayas, engraved jewelry, customized gift boxes with names, bespoke furniture.
2. Unsealed Digital & Software MediaVideo recordings, audio files, software, or digital video games whose physical seal has been opened or downloaded.Opened PlayStation game discs, redeemed software license keys, downloaded digital ebooks.
3. Rapidly Perishable GoodsProducts whose physical nature makes them prone to rapid spoilage or expiration within the return window.Fresh flowers, artisan chocolates, fresh bakery goods, fresh dairy, perishable organic food.
4. Unsealed Health & Hygienic ProductsGoods that cannot be legally resold to another consumer for health, medical, or sanitary protection reasons once unsealed.Underwear, swimwear, earrings, makeup/cosmetics with broken seals, toothbrushes, contact lenses.
5. Periodicals & Serial PublicationsNewspapers, magazines, paper periodicals, and printed publications.Daily newspapers, weekly magazines, comic books, printed journals.
Stage 01

Compliance Rule for Exceptions:

Stage 02

If your store sells products that fall under these statutory exceptions, you MUST explicitly state the non-returnable nature of the item on the product detail page BEFORE the customer adds it to their cart. Failing to disclose the exception forfeits your right to deny the return!


The 15-Day Delivery Delay Default (Article 14)

Delivery delays represent the most frequent consumer grievance investigated by the Ministry of Commerce:

Code|Technical Specification / Reference
Verified Schema
┌────────────────────────────────────────────────────────────────────────┐
│             ARTICLE 14 DELIVERY DELAY ENFORCEMENT TIMELINE             │
└────────────────────────────────────────────────────────────────────────┘

  Order Placed on Storefront (Delivery Date Promised: e.g., 3 Days)
                                │
                                ▼
  Day 3 Passes: Order Not Delivered
                                │
                                ▼
  The 15-Day Statutory Countdown Commences (GTPL Article 14)
                                │
                                ▼
  Day 18 Reached: Total Delay Exceeds 15 Calendar Days Beyond Promise Date
                                │
                                ▼
  CONSUMER INVOKES ARTICLE 14 STATUTORY TERMINATION RIGHT
  ├── Consumer terminates contract via 1-click notification
  ├── Merchant MUST refund 100% of funds within 14 calendar days
  ├── Merchant cannot deduct shipping, packaging, or transaction fees
  └── Merchant cannot force the consumer to accept store credit/vouchers!

Under Article 14, if the merchant fails to deliver the purchased goods within 15 calendar days of the agreed delivery date, or within 15 calendar days of contracting if no specific date was set:

1The consumer has the non-negotiable right to terminate the contract immediately.
2The merchant is legally barred from forcing the customer to accept a delay, alternative goods, or store loyalty points.
3The merchant must refund all paid amounts (including original delivery charges) within 14 calendar days.
4Force Majeure Defense: The merchant is exempt from penalty only if the delay was caused by a documented, unpreventable force majeure event (قوة قاهرة), provided the consumer was formally notified immediately upon occurrence.

Digital Advertising Compliance Rules (Articles 10, 11 & 12)

Marketing your online store through influencers, Snapchat, TikTok, Meta, or Google Ads is governed by strict truth-in-advertising mandates:

Statutory Advertising Rules under Saudi E-Commerce Law

Mandatory protections enforced by MHRSD & Saudi Labor Law

1
Mandatory "Ad" Disclosure (Article 10)Any electronic promotional content, social media endorsement, or influencer review must prominently feature clear, unambiguous text stating: "Advertising Material" (مادة إعلانية) or "Sponsored Ad" (إعلان ترويجي).
2
Absolute Prohibition of Deceptive Marketing (Article 11)Advertisements must not contain false claims, misleading price discounts (e.g., inflating original prices to display fake 70% discounts), fabricated before-and-after imagery, or fake customer testimonials.
3
Intellectual Property & Trademark ProtectionAdvertising counterfeit products, unauthorized brand replicas ("first-copy" luxury goods), or pirated designs is a criminal violation punishable by asset confiscation and criminal prosecution.
4
Commercial Unsubscribe Mandate (Article 12)Any promotional SMS, WhatsApp broadcast, or marketing email sent to consumers must include a free, 1-click unsubscribe mechanism ("Send STOP to 1234"). Sending marketing messages to consumers who opted out triggers immediate fines.

Penalties, Fines & Enforcement (Articles 32 & 33)

The Ministry of Commerce enforces compliance through field inspection teams, automated web monitoring algorithms, and the Balagh Tijari (بلاغ تجاري) mobile reporting platform.

Code|Technical Specification / Reference
Verified Schema
┌────────────────────────────────────────────────────────────────────────┐
│             STATUTORY PENALTY SCALE UNDER GTPL ARTICLE 32              │
└────────────────────────────────────────────────────────────────────────┘

  [TIER 1: FORMAL WRITTEN WARNING (إنذار رسمي)]
  Issued for first-time, non-material administrative flaws.
  Merchant granted a 10-day statutory grace period to correct the violation.

  [TIER 2: ADMINISTRATIVE FINANCIAL FINES]
  Fines ranging from SAR 5,000 up to SAR 1,000,000:
  ├── Up to SAR 50,000: Missing contact info, unverified Maroof link,
      misleading pricing disclosures.
  ├── Up to SAR 250,000: Violating the 7-day return right, refusing refunds.
  └── Up to SAR 1,000,000: Deceptive advertising, selling counterfeit goods,
      massive delivery defaults, repeat violations within 3 years.

  [TIER 3: TEMPORARY OR PERMANENT WEBSITE BLOCKING / TAKEDOWN]
  The Ministry coordinates with the Communications Commission (CST) to
  block DNS access, shut down store apps, and take down the domain.

  [TIER 4: SUSPENSION OF COMMERCIAL REGISTRATION & BLACKLISTING]
  Freezing of Commercial Registration (CR), revoking Freelance Documents,
  and blacklisting the owner from e-commerce operations for up to 3 years.

  [TIER 5: PUBLIC DEFAMATION (التشهير)]
  Publishing the violator's name, commercial establishment, and the ruling
  in two national daily newspapers at the merchant's personal expense!

To protect your Salla or Zid store from Ministry of Commerce penalties, adapt these statutory legal templates across your website footer:

1. Statutory Return & Exchange Policy Template (سياسة الاسترجاع والاستبدال)

Code|Technical Specification / Reference
Verified Schema
[Store Name] Return & Exchange Policy:
In accordance with the Saudi E-Commerce Law (Royal Decree No. M/126), our valued
customers possess the right to return or exchange products within 7 calendar days
from the date of receiving the order, subject to the following statutory terms:

1. Eligible Returns: Products must be in their original packaging, unused, unwashed,
   and retaining all original tags and accessories.
2. Defective or Damaged Goods: If a product is defective or does not match the
   specifications described on our storefront, [Store Name] bears 100% of all return
   shipping and replacement costs.
3. Discretionary Returns: If you wish to return a conforming product within the 7-day
   window, the customer is responsible for the direct return shipping courier fee.
4. Statutory Exceptions: In accordance with Article 13 of the E-Commerce Law, returns
   are NOT accepted for: (a) Custom-made products tailored to customer specifications;
   (b) Unsealed personal hygiene, cosmetic, or sanitary items; and (c) Perishable goods.
5. Refund Processing: Refunds will be credited to the original payment method (Mada,
   Apple Pay, Credit Card) within 14 calendar days of receiving the returned item.

2. Privacy & Data Protection Policy Template (سياسة الخصوصية)

Code|Technical Specification / Reference
Verified Schema
[Store Name] Privacy Policy:
We are committed to protecting consumer personal data in compliance with the Saudi
Personal Data Protection Law (PDPL) and the Saudi E-Commerce Law:
1. Data Collection: We collect only the data necessary to fulfill your orders (Name,
   Delivery Address, Mobile Number, and Payment Confirmation).
2. Data Security: Payment transactions are processed through SAMA-licensed payment
   gateways via encrypted 256-bit SSL connections. We NEVER store raw credit card numbers.
3. Third-Party Sharing: Customer data is shared exclusively with authorized delivery
   couriers (e.g., SPL, SMSA, Aramex) solely for order fulfillment purposes.
4. Consumer Rights: You have the right to request access to, correction of, or permanent
   deletion of your personal data by contacting our Data Protection Officer at:
   Email: privacy@[yourstore].com | Phone: +966 [Your Number].

Case Study 1: The SAR 40,000 Fine for an Illegal "No Return" Clause

The Merchant: A prominent online women’s fashion boutique on Salla with over 40,000 monthly visitors.
The Violation: The store’s checkout page featured a disclaimer stating: "Due to exclusive boutique pricing, all purchases are final. No returns or exchanges under any circumstances."
The Complaint: A customer purchased three evening dresses (SAR 2,400), received them on Tuesday, and requested a return on Thursday (Day 2 of receipt). The store flatly refused, citing its published "No Return" policy. The customer filed a formal violation report through the Ministry of Commerce Balagh Tijari (1900) application, attaching order screenshots.
The Sanction: The Ministry of Commerce E-Commerce Inspection Committee audited the store, determined that ready-made evening dresses do not qualify under Article 13 exceptions, and issued:

1. A formal administrative fine of SAR 40,000.

2. A binding decree forcing the store to accept the return and refund the full SAR 2,400 within 48 hours.

3. A statutory order to remove the illegal "No Return" text across the entire website.


Case Study 2: The Unmarked Influencer Marketing Penalty

The Merchant: An online skincare brand based in Jeddah.
The Violation: The brand contracted a famous Saudi lifestyle influencer on Snapchat to promote a new moisturizing serum. The influencer published five promotional video snaps praising the product as "her personal organic daily discovery", without displaying the mandatory text "Ad" (إعلان) or "Sponsored" (مادة إعلانية).
The Enforcement Action: The General Authority of Media Regulation (GAMR) in coordination with the Ministry of Commerce monitored the broadcast. Both the influencer and the e-commerce store were summoned before the Violations Committee.
The Penalty: The store was fined SAR 30,000 for publishing deceptive marketing under E-Commerce Law Article 11. The influencer was fined SAR 20,000 and received a formal warning against their Mawthooth (موثوق) advertising license.

Case Study 3: The 15-Day Delivery Delay Mass Refund Default

The Merchant: An electronics dropshipper operating on Zid, sourcing smart home projectors from overseas factories.
The Crisis: During the Ramadan shopping rush, international logistics delays stranded 150 customer orders in transit. The promised delivery window was 5 business days, but shipments were delayed past 22 days. When customers contacted customer care, the merchant refused refunds, telling buyers: "Your orders are in transit; you must wait until they arrive."
The Statutory Intervention: Over 35 customers filed joint complaints on Balagh Tijari. The Ministry of Commerce invoked Article 14 (The 15-Day Delay Rule), froze the merchant’s payout account on Zid Pay, and issued an executive enforcement decree:

Forced automated full refunds totaling over SAR 112,000* back to all 150 customers.

Imposed an administrative fine of SAR 50,000* on the merchant for refusing statutory order cancellation.


Frequently Asked Questions (FAQs)

Can I charge a restocking fee when a customer returns a product under Article 13?

No. Under Saudi E-Commerce Law Article 13, when a customer exercises their statutory 7-day right of withdrawal on non-defective, undamaged goods, the merchant must refund the full purchase price of the product. Merchants are strictly prohibited from deducting arbitrary "restocking fees", "handling charges", or "administrative penalties". The only allowable deduction is the direct return courier shipping fee, provided the customer was informed of this in the published policy prior to checkout.

If a customer returns a product, how many days do I have to refund their money?

Under Article 13, Clause 3, the merchant must execute the refund within a maximum of 14 calendar days from the date the merchant physically receives the returned product (or from the date the customer presents verified proof of dispatch via an authorized courier). Failing to issue the refund within 14 days constitutes a formal statutory breach reportable on Balagh Tijari.

Does the 7-day return right apply to products purchased during sale promotions or Black Friday discounts?

Yes, absolutely. The statutory 7-day return right under Article 13 applies equally to discounted products, clearance sales, promotional bundles, and Black Friday offers. Stating that "Discounted items cannot be returned" is an unlawful violation of Saudi consumer protection regulations. Unless the item falls under one of the five specific statutory exceptions (custom-made, hygiene, perishable, software, periodicals), the customer retains full return rights.

Can I issue store credit or a discount voucher instead of a cash refund?

No. The customer has the legal right to receive their refund in the original payment method used during checkout (Mada, Apple Pay, Visa, Mastercard, STC Pay, or Tabby/Tamara installment reversal). You cannot force a consumer to accept a store credit wallet balance, gift card, or exchange voucher unless the consumer explicitly and voluntarily requests store credit in writing.

Are social media stores (Instagram, TikTok, WhatsApp) subject to the E-Commerce Law?

Yes. The Saudi E-Commerce Law governs all electronic trading channels, whether conducted through a dedicated website, an app, an Instagram boutique, a TikTok shop, or a WhatsApp business catalog. Any individual or business regularly offering goods or services for sale online within the Kingdom must possess a valid commercial identifier (CR or Freelance Document), verify their business on the Saudi Business Center, and honor all disclosure, return, and advertising mandates.


Conclusion & Action Checklist for Saudi E-Commerce Compliance

Complying with the Saudi E-Commerce Law is not merely an exercise in avoiding Ministry of Commerce fines—it is the foundational prerequisite for building a credible, sustainable brand in the Kingdom. Modern Saudi shoppers are legally literate; they actively avoid stores with non-compliant policies and immediately report violations to the authorities.

Your 5-Step E-Commerce Law Compliance Checklist:

1Audit Website Footer Disclosures: Ensure your store footer clearly displays your CR or Freelance Document ID, SPL National Address, Saudi customer care phone and email, and active Saudi Business Center (SBC / Maroof) badge.
2Eliminate Illegal Return Text: Remove all instances of "No returns or refunds" and "All sales are final" from your website, checkout pages, and electronic invoices.
3Publish Statutory 7-Day Policy: Implement a compliant Return & Exchange Policy honoring the 7-day unconditional right of withdrawal and 14-day refund window, clearly detailing only the 5 statutory exceptions.
4Monitor the 15-Day Delivery Clock: Implement logistics monitoring. If an order exceeds 15 days past the promised delivery date, proactively offer the customer their statutory right to immediate cancellation and full refund.
5Ensure Advertising Integrity: Disclose all influencer and digital promotions with the mandatory "Ad" (إعلان) label, avoid fake discounts, and ensure zero presence of restricted or counterfeit merchandise.

Regulatory References

Saudi E-Commerce Law: Royal Decree No. M/126 dated 07/11/1440H, Articles 4, 5, 8, 10, 11, 12, 13, 14, 26, and 32.
Implementing Regulations of the E-Commerce Law: Ministry of Commerce Resolution No. 195 dated 25/02/1441H.
Saudi Personal Data Protection Law (PDPL): Royal Decree No. M/19 dated 09/02/1443H and Amended Executive Regulations.
Ministry of Commerce (MC) Consumer Protection Charters: Electronic Trading Rights and Dispute Resolution Protocols.
General Authority of Media Regulation (GAMR): Mawthooth (موثوق) Advertising License Directives for Social Media Promoters.